This restaurant identity was created for Sweet Cheeks Grill house. The grill house is a family friendly restaurant specialising in American style bbq meat and vegetables. The logo is the brand character which has a cheerful personality while alluding the the type of food in the restaurant. The colour pallette is muted and calm, and has been designed to provide a neutral backdrop for the table settings. The signature stripe uses the brand colours, but is reminiscent of a traditional butcher’s apron. This stripe  is used throughout the branding of the house bbq sauce, signature spice, menu, table settings and interior.